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Leveraging the design and makeover talents of Town Haul and Trading Spaces host, Genevieve Gorder, this promotional program for McNeil Healthcare (the makers of Tylenol® and Pepcid®), featured a $50,000 home make over sweepstakes. The website mymedcab.com created by Deutsch, offered consumers another opportunity to access the information and enter the sweepstakes. The program was one of the most successful multi brand promotions in the company's history. Business increased 5% the week of the promotion.
I created the look and feel of all promotional materials and art directed the photo shoot with Genevieve.
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