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Hispanic Consumer Promotions Pitch
The Poder Salud platform focused on increasing Hispanic-based consumption while generating retail excitement and loyalty across key McNeil/JV brands in 2006 to set the stage for significant, sustainable growth in 2007 and beyond.
The strategic initiative was to provide culturally sensitive and relevant information to educate and empower Hispanic consumers in order to help them make informed decisions and take better care of themselves and their families. The bilingual program included: a branded quarterly magazine, website, educational handbook with multi-brand sampling kit, in-store displays and events (mini-health clinics/mobile tours).
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