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I designed the look and feel of this national promotion and sweepstakes for TylenolPM® and SimplySleep®, which coincided with National Sleep Awarness Week. After art directing a photoshoot with renowned sleep expert Dr. James Maas, I created a variety of promotional materials including in-store displays, FSIs and customized InAds, informational brochures, direct mail pieces, and a music CD.
The promotional overlay consisted of a $15,000 ultimate bedroom sleepstakes! Consumers had a chance to win the ultimate sleep environment, with products recommended by sleep expert Dr. James Maas (including the ultimate bed, bedding and lighting for optimal sleep) or one of over a thousand other good-sleep prizes.
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