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Everyone remembers St. Joseph Aspirin as the little chewable orange tablet you took as a kid. Well, it's still little and chewable, but they aren't just for kids. This promotional campaign and re branding was targeted at baby boomers in order to drive awareness that those little orange 81 mg tablets are the trusted dose most doctors recommend for daily aspirin heart therapy.
Leveraging the current retro-style of St. Joseph advertising, we created a presence in-store and online, that would get attention and help to elevate this classic brand from childhood memory to trusted partner in your heart therapy regimen. The strategy included a redesign of the St. Joseph website, POS materials, brochures, a promotional CD (Heart & Soul) targeted to the business traveler, and a branded rock & roll concert tour.
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