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Former Good Morning America host, author, speaker, and mother of seven, Joan Lunden, was the perfect fit for the Take it Easy multi brand promotion for McNeil Healthcare, (Tylenol®). The program leveraged a promotional website, bilingual informational materials, retail displays, and a $25,000 sweepstakes overlay to convey the ease-of-use that McNeil products provide as well as deliver tips and ideas from Joan, on how to simplify one's life.
Take it Easy was the most successful multi brand program to date. A 12% business increase during the week of promotion.
I designed the overall look and feel of all materials related to this program and art directed a photo shoot with Joan Lunden.
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