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Tylenol PM was introducing their new vanilla liquid formula and wanted to create promotional in-store presence that would capture the attention of the consumer. I art directed a pour shot to support the line, "Pour yourself a good night's sleep." This was used to create dozens of POS materials including; header cards, displays, shelftalkers, and direct mail pieces. We also created a style guide that would be used to ensure consistency of the brand when creating future Tylenol PM materials.
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